Loading...

Case Study

Alissar Flowers

Case Study

Alissar is the Middle East’s leading specialist in cut flowers, a trendsetter and innovator in floral design and decorations, operating across the entire region and beyond. With over 40 years international experience Alissar currently employs more than 100 highly skilled individuals, offering a wide range of floral products and services to Hotels, Corporate, Retail, Weddings, Events and flower production facilities. Today company is present in Jordan, Qatar, Kuwait and U.A.E., offering wide range of floral products and services to Hotels, Corporate, Retail, Weddings, Events and flower production facilities. Hotels & Corporate division provides bespoke, best-value floral products and services to hotels and businesses.

Project Highlights, Objectives & Value Delivered

01

Project Overview

Alissar Flowers were operating on an outdated ecommerce platform for their online flower delivery vertical. Site had no options of international support and shipping and was not multi lingual. Site was not device friendly and lacked important features such as extensive catalogue/product browsing and a three step checkout process.

02

Objective

Digital Stead responsibility was to develop an ecommerce platform for scalability, flexibility and features for business growth. Feature-rich ecommerce platform that offers complete flexibility and control over the presentation, content, and functionality of their online channel. We proposed setting up Magento 2.2 for their online store with a host of features to 10x their online presence and revenues. Few important features are:


  • Private (Club) Sales including Events, Invitations and Category access permissions

  • Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories. For example: Percent Discount | Fixed Amount Discount | Free Shipping | Buy x, get y free. | Buy x, get y with percent or fixed amount discount | Buy x, get free shipping on order | Buy x, get percent discount | Buy x, get fixed amount discount

  • Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products

  • Customer Group-specific pricing and group-specific tier pricing

  • Cross-sells on product pages

  • Send to a Friend for all visitors, or registered users only

  • Recently Viewed Products

  • Abandoned Shopping Cart Report

  • Best Viewed Products Report

  • Best Purchased Products Report

  • Search Terms Report

  • Product Reviews Report

  • RSS feed for New Reviews

  • Tags Report

  • RSS feed for New Tags

  • Best Customers Report by Total and Number of Orders

03

Deliverables

The visually appealing design, mobile responsiveness and faster navigation increased customer engagement multifold. The online store with 3 countries (Qatar, Jordan and UAE) was able to showcase their flowers and bouquet collections effectively with detailed information and compelling UI leading to 10x increase in sales and brand visibility. The online store became a valuable sales channel, empowering Alissar flowers to rapidly acquire large client customer base and establish a stronger online presence.