Infographic – The changing face of regional content in India

Infographic – The changing face of regional content in India

The Indian digital audience is booming, and the number has blown up to a staggering amount with the increased availability of smartphones, and cheaper internet tariffs. With it, the consumption of regional content on social media rises too.

With the increase of digital penetration among the Indian audience, social media platforms have witnessed India becoming one of their most important markets with India being the top priority for Facebook, Twitter and more. The influx of users has also enhanced content consumption in India with the demand for regional content on social media surpassing English, one of the most widely spoken languages […] Read more

Developing a Social Media Strategy

Developing a Social Media Strategy

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers.

In fact, social media’s influence runs deeper than customer engagement. Departments like sales, human resources, product development and market research are launching successful campaigns. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out.

If a campaign doesn’t return the same results, we’re quick to assume […] Read more

ComScore provides valuable digital marketing statistics

ComScore provides valuable digital marketing statistics

A new report from ComScore provides valuable digital marketing statistics about the ecosystem to unearth new trends and unique characteristics of international markets through an analysis of demographics, behaviours and audience sizes.

The report uses multi-platform data from USA, Canada, France, Germany, Italy, Spain, UK, Argentina, Brazil, Mexico, India, Indonesia and Malaysia to demonstrate digital marketing statistics based on global commonalities and local nuances.

Across all the surveyed audiences, the majority of the overall audience continues to be ‘multi-platformers’, with Indian users being one of the most prolific mobile users whereas countries such as the USA, Canada and Germany display a high […] Read more